Hoekenga - HOEKENGA DESIGN
career began when I enrolled in The University of California,
Davis. While majoring in Environmental Design I worked at
the California Aggie Newspaper as a Graphic Artist before
being promoted to Art Director. I was responsible for all
visual aspects of the newspaper including the weekly Arts
and Entertainment cover as well as managing all of the illustrators.
My final year at the Aggie I also wrote and illustrated
a comic strip called 'Such Is Life' three days a week. My
experience at the Aggie was a great way to apply the design
concepts I was learning every day in the classroom to on
the job situations.
with my class work and work experience at the Aggie, I had
an internship at a small film company, Ravenlock Media.
My duties included web design, movie poster creation and
finished up my courses at UC Davis I worked for Prima Publishing
in Rocklin, California. As a Design Assistant I created
back-of-book ads, made corrections to text and prepared
graphic-intensive video game strategy guides for print.
This somewhat tedious work taught me more about printing,
file formats and other pre-press techniques than any class
could ever teach me. Nothing replaces hands on experience.
graduation from UC Davis in late 1998, I moved to Tahoe,
California, where I taught skiing for the winter while maintaining
freelance work for Prima Publishing. After the snow melted
I headed home to Sonoma County and continued to freelance
while I looked for a full-time position.
I started at De Loach Vineyards in Santa Rosa, California.
My initial position included Public Relations duties as
well as web and print design. De Loach used a design studio
for the majority of their POS and packaging, but each project
I watched go out the door, I took home and did a version
on my own time. Eventually, more and more design work stayed
in house. By the end of my three years at De Loach Vineyards
I was the Director of Creative Services with a staff of
three people. All creative came through my office and I
made the decision whether to produce it myself, outsource
it, or give it to one of my capable staff.
in October of 2002 I decided the time was right to launch
Hoekenga Design full-time. I left my position at De Loach
Vineyards and have continued to develop my list of clients.